POV: You’re doing all the things—and still feel like the bees aren’t buzzing in your brand garden
A foundational brand & visibility audit for business owners ready to step out of the weeds and make aligned brand and creative decisions with confidence.
dig deep
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bloom big
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dig deep || bloom big ||
You have a wicker basket full of ‘em. A whole garden’s worth of seedlings plotting their next move inside your head.
IT’S NOT THAT YOU LACK EFFORT. OR IDEAS. OR AMBITION.
If anything, you find yourself wishing there was less. Less anxiety over design choices in Canva. Less time spent posting and later deleting content that no one saw.
You’ve been showing up. You’ve been posting content. You’ve made investments, dabbled in strategy, and tried to be consistent. You try to make it look like you have everything perfectly together.
But behind the scenes?
Every single decision feels heavy, and every week, something falls through the cracks.
You second-guess what to post, how to talk about what you do, whether your website is saying the right thing, and if your social presence is actually helping, or quietly confusing, the people you’re trying to reach.
You’re in the weeds. Not because you’re doing one thing wrong, but because you’re making one hundred tiny creative decisions without a clear, zoomed-out point of view.
And–in the end–you’re exhausted.
Does this sound familiar?
BUT, BEFORE WE GET THERE…You know you’re exceptional at what you do, yet somehow you keep losing clients to competitors who feel louder, shinier, or more “established.”
Your audience questions your pricing, hesitates at your offers, or needs convincing you didn’t expect to have to do. It leaves you wondering how your value can be so clear to you—and yet so murky to everyone else.
You cringe at the very thought of having to market your offers online, especially after your 3rd attempt and receiving 0 bites. So you spend 6+ hours creating social graphics, and every quick scroll on IG makes you want to burn it allll down.
At this point, you’re tired of guessing, tired of spinning your wheels, and ready for clarity that actually sticks.
You’re putting in the hours, doing all the “right” things, but it feels like you’re constantly patching problems instead of fixing them. You’ve invested in branding or marketing before, but you still feel fuzzy on what comes next or how it all connects.
You’re exhausted from doing more, yet unsure if any of it is actually moving your business forward.
Imagine for a second how
it might feel to…
NOW LET’S FLIP THE SCRIPTMake daily content and visibility decisions without stumbling and second-guessing yourself
Field fewer (better yet, none) of the pricing and offering objections from your audience that you experience currently.
Understood exactly how your brand should show up—online and off
Feel and embody confidendirecting collaborators, social media managers, or future hires
Grow an invested community without having to show up online 24/7, and be the desired choice in the eyes of your ideal client because you don’t sell, you *serve*
Confidently manage your daily energy reserves so you have the capacity to get work done and finish knitting the sweater pattern you started last fall
because...
being able to run a business shouldn’t cost you your creative wellbeing
Maybe your ultimate goal isn’t actually a $10k month. Maybe you just want your sales to support your lifestyle. Perhaps you want to stop being in heavy “marketing mode” 24/7. Or you simply want to set some biz goals and actually achieve them.
The girlbosses of the world will always make you feel behind if you’re trying to live up to someone else’s standards, successes, and storyline.
The best strategy for you doesn’t come from doing what everyone else is doing. It comes from listening to your intuition.
It doesn’t have to be all or nothing.
And you def don’t have to figure out what works for you all alone.
The greatest lie you’ve ever been sold is the idea that you can’t have both. That you can’t have a thriving business and enough space and time within your everyday to close your laptop mid-day and read in front of the fireplace. That you can’t lead a full life without something being sacrificed.
If you’re sitting here starting to break out in a rash just thinking about joining the social media circus, pay attention to what that feeling may be telling you.
INTRODUCING GROUNDWORKMeet the brand & visibility audit designed to teach you how to shift your brand & visibility efforts to support your next season of growth.
Groundwork is a strategic brand & visibility audit designed to give you a clear, grounded understanding of how your brand is currently showing up.
We zoom out to look at the whole picture: your brand foundations, messaging, visibility, and presence across every touchpoint your audience encounters you. You’ll walk away with clarity, direction, and a strong point of view—so you can lead, market, and grow your business with intention instead of hesitation.
Groundwork
INCLUDES...Comprehensive creative direction audit (branding, messaging, photography)
Comprehensive marketing audit (social media, local, content)
Identification of gaps, misalignment, and missed opportunities
Clear insights into what to refine, reinforce, or release
Strategic recommendations tailored to your business and goals
Take-away Groundwork guide with your next execution steps.
$750
(PAYMENT PLANS AVAILABLE)
“creative direction is only for the biggest brands in the biz, right?” Nope!
AND IN CASE YOU’RE SITTING THERE THINKINGIn the online space, it’s easy to feel really small as a creative entrepreneur; everyone feels like they have to compete for attention. Using creative direction within your biz strategy not only allows you to identify how you want to show up differently from others within your industry, but it also keeps you on purpose when it comes to marketing your offers so you can reduce overwhelm.
And a couple more myths to bust while we’re at it:
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SO false. Deepening the roots of your community doesn’t directly correlate to how much time you spend on social media; it relates to how intentional you are when you’re online. Being intentional comes from knowing how you want to show up which stems from having a good strategy behind your biz and ahem an irresistible offer experience.
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Serving your community is essential to being in business yet, somewhere that “serving” became synonymous with needing to be a jack of all trades and doing-everything-all-the-time-until-peak-burnout for your community. You may be serving your community, but that doesn’t mean you shouldn’t also be doing what serves you, as the human behind the biz. The beauty of being your own boss? You get the opportunity to cultivate an offer ecosystem that serves both.
Telling your people what to buy from your business is great and all, but immersing them within your brand? Hard to forget.
Hi, I’m Sydney! You could say I have a green thumb for building buzz (and jumping from creative hobby to creative hobby).
After two years helping clients transform their vision into a visual identity as a brand designer, I felt like I was only scratching the surface of what I could do for my community.
While plotting the next chapter of my biz brought its ups and downs, one thing became abundantly clear:
I was crafty, and I could use those many hours spent deep in creative flow to bring my people along for the ride.
The more I immersed them within the world I was creating, the more invested they became. Why? Because it mirrored their own biz journey and desires.
Groundwork is the kind of 1:1 brand and founder support that every business owner should receive.
Because when we’re in the weeds of our day-to-day business, we aren’t able to zoom out. To address the ever-running issues. To foresee problems that might pop up. To make strategic creative decisions that will increase our visibility and retain the audience we already have.
You don’t need to absorb more information.
You don’t need to spend more hours trying harder.
You need a strategy and steps that you can take to move forward.
YOU HAVE QUESTIONS, I HAVE ANSWERS…Q. Do I need to have a large platform & existing strategy?
A: Not at all! I designed Groundwork to support businesses at every stage and size. Whether you have an existing strategy that you’ve been trying to implement for years or you’re just starting out, this brand and visibility audit is for you.
Q: How long will the audit take?
A: Groundwork is designed to be a two-week audit. This sweet spot allows us time to immerse ourselves in your brand, your platforms, and your current creative direction.
Q: What is the time commitment from me?
A: This package is designed to be two weeks in length. There is an initial questionnaire for kick-off that gives us all the information we need to begin. Groundwork was specifically designed to be mainly asynchronous, so that you can easefully move through this offer while continuing to build your brand.
Q: Do you offer refunds?
A: Due to the nature of Groundwork, we do not offer refunds. If you have any questions, send me an email at sydney@studiomynde.com and we can chat about any remaining questions you have.
