THE STORY

Our client’s goals were to make The Crafthaus brand feel more mature and refined, while also increasing their confidence in using their branding. Our client also wanted a brand that could expand into home goods in the future.

THE PROJECT

Brand Refresh (creative direction, logo design, color palette, typography selections, launch graphics)

THE JOURNEY

We spent a week on strategy and creative direction, specifically reviewing the competitive landscape of polymer jewelry brands. We landed on an elevated, ethereal brand identity that provides a romantic experience for the customer, and was unlike other polymer clay jewelry brands on the market.