This project was a Branding Intensive for a polymer clay jewelry brand. Our client’s goals were to make the brand feel more mature and refined, while also increasing their confidence in using their branding. Our client also wanted a brand that could expand into other categories, like home goods. We spent a week on strategy, especially the competitive landscape of polymer jewelry brands. We landed on this elevated, etherial brand identity that really provides a romantic experience for the customer, and is unlike other polymer clay jewelry brands on the market right now.