The Lagree Society
CONTENT SHOOT DAYTHE STORYWhen The Lagree Society opened its doors in Lisle, IL, it was introducing a workout that much of the local fitness community hadn't experienced yet.
After connecting with Alex, the owner, we got to chatting about something the studio was missing: a library of evergreen footage they could consistently pull from for their marketing. With a beautiful new studio, a growing community, and an upcoming community class, we had the perfect opportunity to capture it all.
THE PROJECTOne community class, a whole lot of content to work with. We partnered with The Lagree Society to create a library of evergreen B-roll they could use well beyond the event itself. And with Lagree still relatively new to the area, we wanted the footage to do more than show off the studio. It needed to help potential clients understand the workout, get familiar with the equipment, and picture themselves in class.
THE JOURNEYOn a very cold, very Chicago kind of day, Sydney and Team Studio Mynde headed to the new Lisle studio to capture the community class. We documented everything from the movements and equipment to the little details that made the experience feel like The Lagree Society.
The result? A versatile collection of footage Alex and her team could pull into educational Reels, promotions, Instagram Stories, and everyday content without needing a new shoot every time they had something to share.
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